共用题干Smartphone Customers Up for Grab
About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant（除臭剂）to consumers."Most people never change their deodorant,"I remember him saying,"They pick one brand when they are young,and stick with it for a long,long time.If it works,why switch?"
The same theory can be applied________(46)Once they have picked a type of phone, whether it's Apple iOS,Google Android or something else,it's difficult,and often expensive,to switch.Consumers become comfortable with the interface and design of the phone and the apps they have purchased on that platform.________(47)
That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months.________(48)there are still hundreds of millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter,more
intelligent big brother:the smartphone.
Yet the change is happening at a much quicker pace than technology analysts and companies originally theorized.A report issued this week by Nielsen,the market research firm,found that among Americans________(49)55 percent opted for a smartphone.This is up from 34 percent a year ago.
At this point,who will lead that market is not up for debate.Android has been growing at a pace no one could have imagined,even Google.The company said this week that it now activates more than 500,000 Android devices each day.
Mr. Llamas said Apple,which changed the smartphone game in 2007 when it introduced the iPhone,potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
Although millions of customers flock to Apple products for their beauty,simplicity and powerful brand,many can't afford a new iPhone.This could change________(50)As some analysts expect. "Right now the iPhone only comes in one flavor;it's not like other Apple products like the iPod where there are several different sizes,shapes and prices,"Mr. Llamas said. _______（50）A:Although it may seem that everyone owns a smartphone these days,B:if Apple offers a less expensive model of the iPhone later this year.C:to customers who are making the switch to smartphones today.D:who purchased a new mobile phone in the last three months,E:The smartphone race is still raging.F:If it works,why switch?

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• 共用题干Smartphone Customers up for Grab
  About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant（除臭剂）to consumers."Most people never change their deodorant,"I remember him saying."They pick one brand when they are young,and stick with it for a long,long time.If it works,why switch?"
  The same theory can be applied_______(46)Once they have picked a type of phone,whether it's Apple iOS,Google Android or something else,it's difficult,and often expensive,to switch? Consumers become comfortable with the interface and design of the phone and the apps they have purchased on that platform._______(47)
  That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months._______(48)there are still hundreds of millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter,more intelligent big brother:the smartphone.
  Yet the change is happening at a much quicker pace than technology analysts and companies originally theorized.A report issued this week by Nielsen,the market research firm,found that among Americans_______(49)55 percent opted for a smartphone.This is up from 34 percent a year ago.
  At this point,who will lead that market is not up for debate.Android has been growing at a pace no one could have imagined,even Google.The company said this week that it now activates more than 500,000 Android devices each day.
  Mr. llamas said Apple,which changed the smartphone game in 2007 when it introduced the iPhone,potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
  Although millions of customers flock to Apple products for their beauty,simplicity and powerful brand,many can't afford a new iPhone.This could change_______(50)as some analysts expect. "Right now the iPhone only comes in one flavor;it's not like other Apple products like the iPod where there are several different sizes,shapes and prices,"Mr. Llamas said. ________（50）A:Although it may seem that everyone owns a smartphone these days,B:if Apple offers a less expensive model of the iPhone later this year,C:to customers who are making the switch to smartphones today.D:who purchased a new mobile phone in the last three monthsE:The smartphone race is still raging.F:If it works,why switch?

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• 仔细阅读:Interactive television advertising, which allows viewers to use their remote controls to click on

  Passage One 2016年6月英语六级卷一试题

  Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "it's been the year of interactive television advertising for the last ten or twelve years," says Collin Dixon of a digital-media consultancy.

  So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year.

  Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates-especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes.

  In theory, interactive advertising can engage viewers in a way that 30-second spot or not. Unilever recently ran an interactive campaign for its Axe deodorant(除臭剂), which kept viewers engaged for more than three minutes on average.

  The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has argued: it expects its revenues almost to triple this year. BSkyB, Britain's biggest satellite-television service, already provides 9 million customers with interactive ads.

  Yet there are doubts whether people watching television, a "lean back" medium, crave interaction. Click-through rates have been high so far (around3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.

  47.What does Colin Dixon mean by saying "It's been the year of interactive television advertising for the last ten or twelve years" (Line 4-5, Para.1)?

  A.Interactive television advertising will become popular in 10-12 years.

  B.Interactive television advertising has been under debate for the last decade or so.

  C.Interactive television advertising is successful when incorporated into situation comedies.

  D.Interactive television advertising has not achieved the anticipated results.

  48.What is the public's response to Cablevision's planned interactive TV advertising program?

  A.Pretty positive.

  B.Totally indifferent.

  C.Somewhat doubtful.

  D.Rather critical.

  49.What is the impact of the wide use of digital video recorders on TV advertising?

  A.It has made TV advertising easily accessible to viewers.

  B.It helps advertisers to measure the click-through rates.

  C.It has placed TV advertising at a great disadvantage.

  D.It enables viewers to check the sales items with ease.

  50.What do we learn about Unilever's in

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