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Passage 1  What are the challenges facing multinationals that want to build their brands in China? --I think the first thing is ignorance. There’s a huge 1 of the complexity in China, which is more complex than Europe. There are different rules of law, which 2a significant factor. There are different 3 , Cantonese and Mandarin and lots of others in 4 , and dialects like Sichuan versions. You have problems of distribution. 5Chinese brands have been 6local because of the size of the market and the transportation system. What’s 7built up there is a sort of a pride in localness.  How can companies build their brands in China? -China is a place where 8have to be very patient and you've got to build 9time. You can’t go in 10invest short-term and then pull out 11then try to get back in 12 . It’s about being consistent, steady, building 13reputation, building confidence and then rewards will 14 . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to 15ahead.  How are local Chinese brands doing against the multinationals? -China’s been built 16local brands and there are a billion of them and they are 17spending sums of money locally that really dominate the 18 . But the future is Chinese brands moving outside of 19and marketing globally, because China’s got to move from a commodity economy to a 20sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.1.
A. understanding  B. ignorance    C. recognition   D. exaggeration2.
A. are       B. becomes     C. is        D. prove3.
A. languages    B. dialects     C. vernaculars   D. jargons4.
A. this      B. between     C. among      D. that5.
A. Some      B. Few       C. Most       D. Part6.
A. traditionally  B. basically    C. fundamentally  D. differently7.
A. ever      B. being      C. never      D. been8.
A. we       B. they       C. you       D. all9.
A. in       B. on        C. during      D. over10.
A. but      B. or        C. and       D. then11.
A. to       B. and       C. through     D. ever12.
A. afterwards   B. again      C. backwards    D. never13.
A. the      B. /        C. some       D. a14.
A. return     B. make       C. come       D. go15.
A. stay      B. go        C. move       D. push16.
A. in       B. on        C. through     D. into17.
A. themselves   B. seldom      C. all       D. often18.
A. market     B. area       C. region      D. locality19.
A. here      B. there      C. China      D. world20.
A. even      B. ever       C. most       D. more

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